Is College Athletes Get Paid - 1613 Words

Austin Hefter Mrs. Nutter English 12 CS/ Period 2 4/20/2015 Is It Time For College Athletes To Get Paid? The concept of college athletes getting paid has been around since college athletics have existed. One might ask why the athletes should get paid if they already have free tuition. The revenue that certain athletes bring to a university can be a substantial amount, beyond that of just a scholarship in some cases. Debated by many and taken action by few, giving the right of receiving benefits to a college athlete has made little progress. The deliberation on whether college athletes should be paid in some form or another started after the first collegiate competition took place, when a coxswain used on the Harvard crew was not enrolled in the Ivy League school. Speculations say that Harvard may have used this coxswain to satisfy sponsors at the regatta against fellow Ivy League school, Yale University. This was not the last of paying non-students to play collegiate sports. Through the mid 1900’s, it seemed as if anyone t hat could make a collegiate football roster could play. Allegations of some small football programs say that the coaches would recruit everyday citizens from their town to play on the football team. With those people already being paid outside of football the coaches had to figure out a way of paying their current student athletes. Some colleges would appoint high paying jobs that requiredShow MoreRelatedShould College Athletes Get Paid?1338 Words   |  6 PagesShould College Athletes Get Paid College sports are something that everyone has thought about, and many question whether or not they should get paid for it. Many Americans question whether or not it is right or wrong to pay college athletes to play sports. College athletes deal with a lot, from balancing classes to long practices in the evening. College is supposed to be a time when some individual figures out what he or she wants to do, but not for athletes. Most college athletes go to college on scholarshipsRead MoreShould College Athletes Get Paid?853 Words   |  4 PagesShould College Athletes Really Get Paid? The question whether â€Å"If college athletes should get paid or not?† has been debated for many years. The debate is brought up every year during the NCAA men’s basketball, March Madness competition, and starts again when football season begins. College athletes do provide entertainment for sports fans, but all the benefits that they do receive should limit them from being paid. The benefits student athletes obtain is free tuition, health coverage, and an openedRead MoreShould College Athletes Get Paid?1742 Words   |  7 PagesShould College Athletes Get Paid? Should college athletes be paid? This has been a controversial topic ever since college sports started. Many people argue that they should. Many people argue that they should not. College athletes should get paid because they work extremely hard playing their sport. The people that say they should be paid argue that the amount of time athletes dedicate is equivalent to a full-time job, and maybe even more. The people that say they should not get paid argue that collegeRead MoreShould College Athletes Get Paid?1196 Words   |  5 Pagesa huge debate on whether or not college athletes should be paid. For years now college athletes have gone out and performed on national television, working hard to make it to the next level. They have given it there all, and not only that, the athletes bring in about $11 billion in annual revenue from college sports. Now days, sports is a business, and college sports are the same. Division 1 college sports provide a lot of income for the universities. Many athletes receive scholarships and a littleRead MoreShould College Athletes Get Paid?999 Words   |  4 PagesPlaying a college sport today is not just fun anymore. College sports are becoming a business and the athletes are the workers. The money some sports programs make from ticket sales, concessions, and media exposure is tremendous. Students playing sports are the ones people pay money to watch, so do the colleges not pay the athletes since they are the ones that bring in the money. They train year around to make themselves and their team better but what do they see for all of this hard work and dedicationRead MoreShould College Athletes Get Paid?793 Words   |  4 Pagesscholarships given to college athletes are not sufficient enough to sustain them throughout the year, which is why I believe they should get paid and receive benefits. Student athletes, especially football and basketball players, play a major role in generating revenue for schools, businesses, coaches an d the players do not see a penny. College athletes often do not have money in their pockets for extra food, clothes, housing and extracurricular activities. They also can potentially get dropped from theirRead MoreShould College Athletes Get Paid1503 Words   |  7 PagesTrey P. Ragas Mr. Derm English 4 21 April 2016 Should College Athletes Get Paid In the course of recent decades, school sports have increased enormous ubiquity over the United States. Whether it be football, ball, or hockey, since the time that the turn of the century, intercollegiate games have acquired an overflow of income to their separate Universities, and in addition expanding the fame of the College s notoriety. For instance, in a study directed by the Orlando Sentinel, it wasRead MoreShould College Athletes Get Paid?942 Words   |  4 Pagespopularity of college basketball and football keeps increasing each sport season. These sports bring in millions of dollars towards there universities every year. Are these universities ripping these athletes off? Should college athletes get paid? They risk their bodies to bring money for their school. While college athletics bring money toward their schools, paying athletes would change the main role of the university which is to get an education. Athletes forget that they are student-athletes. It seemsRead MoreCollege Athletes Should Get Paid1749 Words   |  7 PagesCollege athletes should get paid Imagine working day in and day out every day to meet academic standards and trying to keep your level of play competitive up. That’s what college athletes go through every day. College athletes have gained immense popularity over the past few decades. The NCAA took advantage of this and made billions of dollars off college athletics According to USA Today, the NCAA last season the NCAA made over $845 Billion dollars in revenue from games, merchandise sales, televisionRead MoreShould College Athletes Get Paid?2214 Words   |  9 Pages Jasmine Arenas College Athletics: Should college athletes get paid? Over the years, we have seen colleges and universities benefit extremely from their sports programs. Every year a great team brings tremendous amounts of revenue for their university. However, as these universities increase their finances, their athletes are falling behind financially, academically, socially and personally creating a huge burden upon them. College/university athletes practically work overtime for their academic

Analysis Of The Book Troy - 1835 Words

Andrew Andraos Literature LENG-201-003 Essay 2 Troy in Fences Troy Maxson is the protagonist of Fences, a fifty-three-year-old, African American man who works for the sanitation department, lifting garbage into trucks. Troy is also a former baseball star in the Negro Leagues. Troy s athletic ability diminished before the Major Leagues accepted blacks. Hard-working, strong and prone to telling compelling, fanciful stories and twisting the truth, Troy is the family breadwinner and plays the dominant role in his over thirty-year friendship with fellow sanitation worker, Jim Bono. Troy s character is the centerpiece that all of the other relationships in Fences gather around. Troy is husband to Rose, father to Lyons, Cory, and Raynell, and†¦show more content†¦Troy wants Cory to have a better life than he has had working as a garbage collector. He refuses to yield to Cory for this reason regarding football and college recruitment. We see here another weakness in Troy. Though he aims to be a good father to his son and to be a better father than his own father was, Troy s inability to see that the world has changed keeps him from letting his son go to college. He is bitter and resentful at the opportunities lost because of the color of his skin and is desperate to protect Cory from the same sort of disappointment. We can see that Troy clearly attempts to fulfill the expectations he sees for himself as a father and husband. Troy Maxson transforms into a lonely, unloved, fearful man from his original position as the center of attention in his family and social world. Though he constantly tries to escape his life, Troy Maxson tries to engage life and challenge Death because he believes in himself and his convictions, however illusionary they may be. Troy begins by confronting his employees about their discriminatory practices, he boasts to his best friend Bono and family member that he is not afraid of death and he keeps a secret that he thinks he can get away with about his affair with Alberta. When Troy demands respect from his son, Cory, he gets it and when he teases his other son Lyons, Troy feels bigger and better.Show MoreRelatedDeep Zone Book Report881 Words   |  4 PagesKyle Duncan 12-7-11 Book Report (Deep Zone) 3rd Block Plot Summary The characters are Thane, Ty, Troy, Tate, and Agent Sutherland. Ty is this story’s main character. Thane is his older brother and an NFL star. Ty meets Troy and Tate in Miami at the football tournament. Agent Sutherland is an FBI agent protecting Ty from the mob while Thane is away. The setting is in Miami and in the swamp. At the beginning of the story, they are at a football game, when Thane is going up for a touchdownRead MoreFences Character Analysis Essay924 Words   |  4 Pageson the trait of responsibility in order to have their daily activities run smoothly. Troy Maxson has incorporated the key ideas of responsibility; to secure his family, friendships and job. Troy had stated multiple times within Fences that his actions are based off of his responsibilities; instead of love. â€Å"[...]Liked you? Who the hell say I got to like you?[...]† (Wilson,37). This quote displays that although Troy loves his family, his sense of responsibility is stronger. The sense of responsibilityRead MoreEssay on An Analysis for the Play Fences1293 Words   |  6 PagesFences - An Analysis James E. May Averett University History of the Theatre TH 220 / BBA 469 Ronal Stepney November 07, 2011 The story line seemed melodramatic throughout the play. The author (August Wilson) has laid the ground work of many themes throughout the play. The play deals with Race, Men and their masculinity, Morality, Dreams and hopes of everyone involved, Family, Duty, Betrayal and Dissatisfaction. The play begins with Troy and his best friend Bono entering the yard chattingRead More Religion in August Wilsons Fences Essay examples814 Words   |  4 PagesIn August Wilsons play, Fences, the character, Troy Maxson, is by no definition a religious man. He has created his own religion through his own philosophies, especially baseball. Sandra G. Shannons critical analysis, The Good Christians Come and Gone: The Shifting Role of Christianity in August Wilson Plays, gives analogies for the way Troy deals with his own spirituality. It is agreeable that Troy, like other Wilson characters, deals with religion in his own way. Shannon assertsRead MoreIliad’s Dilemmas with the Definition Piety 846 Words   |  3 Pagesbetween humans and gods or vise versa. However, one can interpret that after reading book one, six, and seven of The Iliad by Homer, that there are dilemmas that are associated with this definition. The three examples that shows this are: In book one, when Homer mentioned the communication between Achilles and Athene, in book six, which explained the exchange that was made by the woman of troy to Athene and in book 7, where the Achaians did not sacrifice anything to Zeus. The communication betweenRead MoreHelen Of Troy1455 Words   |  6 Pagesï » ¿Helen of Troy In Greek mythology, Helen of Troy, also known as Helen of Sparta, was the daughter of Zeus and Leda, and was a sister of Castor, Pollux, and Clytemnestra. In Greek myths, she was considered the most beautiful woman in the world. By marriage she was Queen of Laconia, a province within Homeric Greece, the wife of King Menelaus. Her abduction by Paris, Prince of Troy, brought about the Trojan War. Elements of her putative biography come from classical authors such as Aristophanes, CiceroRead MoreExistentialism And Akhilleus : State Of Affairs1182 Words   |  5 Pageswithin the book’s literary tropes. Occasionally, some books have an overloaded abundance of existential themes. Homer’s Iliad is one of the books that comprise of an abundance of existential themes. The Iliad is a Greek epic composed in dactylic hexameter. Homer created the poem in the Greek Bronze Age around c. 1194–1184 BCE. The story begins in the middle of the Trojan War. The Greeks attack Troy b ecause Paris, who is the son of the King of Troy, seduced one of their leader’s wives. The Greeks haveRead MoreHelen of Troy Does Countertop Dancing1480 Words   |  6 PagesTeagan de Marigny DSVTEA001 Due Date: 16 September 2011 English Literary Studies: ELL1016S Tutor: Nicola Lazenby Tut group 13 Assignment 2: Poetry ‘Helen of Troy Does Countertop Dancing’ – Margaret Atwood ‘Helen of Troy does Countertop Dancing’, by Margaret Atwood, deals with the refusal to agree to or obey with the idea that woman need to live a self-respected life and have a humble day job, which is pressured by society in order for woman to be ‘Ideal’. As well as Atwood’s writing on the oppressedRead MoreHelen of Troy Does Countertop Dancing1488 Words   |  6 PagesTeagan de Marigny DSVTEA001 Due Date: 16 September 2011 English Literary Studies: ELL1016S Tutor: Nicola Lazenby Tut group 13 Assignment 2: Poetry ‘Helen of Troy Does Countertop Dancing’ – Margaret Atwood ‘Helen of Troy does Countertop Dancing’, by Margaret Atwood, deals with the refusal to agree to or obey with the idea that woman need to live a self-respected life and have a humble day job, which is pressured by society in order for woman to be ‘Ideal’. As well as Atwood’s writing onRead MoreFences Research1694 Words   |  7 PagesThe Impact of Physical and Psychological Boundaries in August Wilson’s Fences The early 1950’s was a time of enormous importance because of the Civil Rights Movement which emphasized equal rights for blacks and whites. According to the book Approaching Literature, this time period became very familiar to August Wilson, the author of the play Fences. Wilson, an African American man, was raised by his mother and his ex-convict father. For a short period of time, before moving back to his

Sports Teams Regulating Social Networking Free Essays

Disputes are arising between new media usage and sports teams/leagues. Many of these disagreements are because of new media outlets such as but not limited to Facebook, Twitter, Blogs, and youTube. The sports teams are trying to regulate the usage because they want to profit from the media. We will write a custom essay sample on Sports Teams Regulating Social Networking or any similar topic only for you Order Now Their profit comes from their own in-house media operation and, as in the case of the NFL, operating their own cable channel. When non-regulated media is available to the public the sports teams risk losing a profit and having negative press. Benjamin Hickman analyzes, in the Old Law, New Technology: The First Amendment’s Application When Sports Teams and Leagues Attempt to Regulate New Media, if the First Amendment can dictate to what extent sports teams may regulate the use of the new media. Across the Pacific in Australia Brett Hutchins and David Rowe examine their countries media crisis between sports teams and media. Reconfiguring Media Sport for the Online World: An Inquiry into â€Å"Sports, News, and Digital Media† comprehensively states that with the growth of technology attitudes towards media usage need to develop with it. Media is being infused into every aspect of our lives, especially entertainment arenas like sports. For a sports team to not allow or restrict media coverage may only be holding the organization back. Allowing other teams, sports, and entertainment outlets to take center stage and the valuable attention of fans and audiences. The younger audiences now want new mediums like blogging. Blogging is popular among sports fans and sports related media. The new wave of communication technology was sudden and Brad Shultz and Mary Lou Sheffer suggests that sports media isn’t ready for the change in Left Behind: Local Television and the Community of Sport. Research Article 1 – Old Law, New Technology: The First Amendment’s Application When Sports Teams and Leagues Attempt to Regulate New Media Benjamin Hickman examines the Fist Amendment’s role to whether sports teams and leagues can regulate the use of new media by fans and the press at sports events. Hickman examines the current Fist Amendment framework explaining the influence of new media on both sides. Hickman first reveals Brian Bennett’s story, a reporter for The Courier-Journal in Louisville. Bennett blogged in real time, in 2007, about a baseball game at the University of Louisville. Bennett was immediately ejected from the press box and his press credential was revoked. â€Å"Reporters covering our championships may blog about the atmosphere, crowd and other details during a game but may not mention anything about the game action. Any reference to game action in a blog or other type of coverage could result in revocation of credentials,† an NCAA official said in a statement to The New York Times. This is an attempt for the sports teams to have control. With the rise of new media their exposure had become exposed. Hickman observes how sports teams feel the need for complete regulation because of the influence that new media has on the press, fans, and the general public. Hickman describes a scenario where fans collaborate together using social networking sites to stage a walk out. This situation would be hard for the sports teams to control if they weren’t able to regulate media usage. This is the risk that sports teams are trying to avoid. By managing all outlets of communication the sports teams are ensuring that they won’t have any bad PR mishaps. Research Article 2 – Reconfiguring Media Sport for the Online World: An Inquiry into â€Å"Sports, News, and Digital Media† The U. S. and Australia are similar in several aspects of media growth. Both Australians and American citizens are browsing websites, social networking, watch online videos, and have a youtube account to name a few. All of these new technologies are becoming increasingly more popular and integral to our everyday life. Brett Hutchins and David Rowe are both University professors who gathered evidence supporting the hypothesis that â€Å"emerging media sport markets are characterized by complex interaction, tense competition, and awkward overlaps between broadcast media and networked digital communications. This situation has disturbed the established media sport order and destabilized pivotal organizing categories, including the definition of â€Å"sports news† (Hutchins). Hutchins and Rowe concluded that the fierce competition between news media outlets, fans, and sports organizations are because of the profit gained when audiences are watching. Sports teams used to not worry about coverage of their game because there was only one source used and available. However, with mobile technology this is becoming increasingly harder. Sports organizations in Australia and the U. S have been trying to adhere by every restriction imaginable so that their profits won’t suffer. In seeking to attract as many users as possible to their sites, sports organizations were accused by media organizations of unfairly restricting the online activities of the news media and journalists and, in the process, attempting to dictate the shape, content, and even definition of news† (Hutchins). Research Article 3 – Left Behind: Local Television and the Community of Sport Brad Shultz and Mary Lou Sheffer explain the technological shift in the sports world through their qualitative and quantitative data. They discovered that local television stations are not engaged in sports blogging and see little value in it. This may be the sign of traditional sports coverage changing and the sports community acting too reluctant to change. â€Å"This resistance to change may be an indication that local sports television is abdicating its traditional role in the community of sport, which has primarily been defined as the provider of local sports news to local sports audiences† (Shultz). The defense against new media changes were apparent in both the qualitative and quantitative data. Their study asked professional journalists associated with a local media outlet in the sports section 15 questions and an open ended question asking their opinion on sports blogging. Results showed that out of 654 television stations currently offering a local sports segment within a newscast, 83 stations were involved in blogging (13%). This would seem to indicate, at least at the current time, that local television stations are not heavily investing in blogging in their sports content† (Shultz). Hickman claims to look at all sides and opens up with a compelling story about a journalist ousted by blogging, however, he defends the sports teams side almost completely, with a resolution of new media will cause dilemmas but in the end sports teams can regulate at their own discretion. To the extent that sports teams and leagues are seeking to protect potential sources of revenue, the First Amendment is unlikely to stand in the way. If, however, they begin regulating new media’s use to prevent negative publicity from going viral, it is far from certain whether such action will survive First Amendment scrutiny. † Hutchins and Row’s facts started broad and then built up to the root of the problem, sports teams wanted the most attention of fans and audiences. However, the news media outlets are competition and now the burgeoning forces of the average fan on YouTube which pumps out unpredictably one hit wonders ever week. Hutchins and Rowe first lay out the challenges each group face: â€Å"sports organizations want to maintain or improve the value of broadcast rights, contracts; broadcasters struggle to establish complementary and attractive online sites and distribution; while fans and Users Access quality sports news and information in the face of plentiful online choice. When seeing every sides challenges and needs it allowed equal opportunity for all opinions. The data collected in this research article was very thorough and answered statistical questions not answered in the other two articles. Shultz and Sheffer were able to compile their findings using theoretical and industry rationales which revealed the sports organizations employees motives, and even fears. â€Å"The media landscape has changed so drastically in the past few years that it has created an environment of tremendous uncertainty† (Shultz). These insights are exceptionally informative and allowed a balanced understanding of all of the possible outcomes. Brian Bennett, a journalist who has gotten caught in the crossfire, must be especially confused because all he did was blog; which sounds harmless. However, the current framework allows sports teams and leagues to regulate most of the speech at sports events. The reason why is because they grant exclusive rights to TV and radio stations, sell ads, and require reporters to have credentials. A few years ago, before social networking, this worked out fine and these regulations were not questioned. Although many are starting to question the current framework because of the fans and press easy accessibility to communicate online. Since the sports teams are trying to control every speck of correspondence about themselves when do we, as a people, have freedom of speech. â€Å"Professional sports teams and leagues enjoy the luxury of regulating speech without constitutional constraints because the First Amendment does not apply to them. Thus, from a First Amendment perspective, privately owned sports teams and leagues enjoy considerable freedom to regulate speech at sports events† (Hickman). This is allowing each sports team have the right to be notified when a comment is made about themselves. I feel that this shouldn’t be allowed and unless formally publishing your opinions, no one should be able to control that. The U. S. has the constitution in which is the First Amendment, in striving to protect and better the lives of each citizen. However, once again the U. S. as skewed the meaning of the document to benefit the conglomerate; this time being sports organizations. Hutchins and Rowe simply explains that the government should not intervene and that each sports organization that wants to be involved with the new media craze should enter at their own risk. They also completely denounce sports and news media to be the same content. â€Å"In the case of both groups, news is treated as a malleable categ ory, reflecting the self interest and identity of the speakers. Sports are demanding a rigid, content-driven definition of news defined in terms of time, features, and repetition. This formulation effectively divorces the technical characteristics of footage from any social and political function achieved by news, and ignores the fact thateffective journalism requires flexibility when responding to changing social conditions, commercial considerations, and technologies† (Hutchins). The data collected by Shultz and Sheffer show a side that the other two research articles didn’t. This is fear of change; their quantitative research unmasked a community of life long careers used to doing the same thing and not looking for anything else. ‘Sports is one of the last areas of TV where people do things the way they’ve always done them,’’ says television executive Elliott Wiser, â€Å"[Today] you have to have a new approach’’(Shultz). Unfortunately, those who ignore the new media changes will be left behind. â€Å"The ‘‘do something now’’ attitude reflects the new media environment of an e mpowered audience. Interactive communication, participation in the sports dialogue, and the ability to create and distribute content have combined to make the consumer much more demanding in the evolving community of sport† (Shultz). How to cite Sports Teams Regulating Social Networking, Papers

Data Mining and Visualization For Intelligence- myassignmenthelp

Question: Discuss about theData Mining and Visualization For Business Intelligence. Answer: Introduction In Business, privacy goes to the extent of protecting the data and information of a customer, which are both sensitive and confidential. It makes sure that the IT systems are in compliance with present privacy policy of the organization. The most crucial part in business is privacy and thus the organizations must understand and know the means of this privacy concern. Data mining delivers a vital role in the competitive advantages of an organization. In the data storage system the data mining techniques has become crucial and there has been a potential use of data mining in this field. Data Mining was introduced in the year 1990. It was basically done for the extraction of hidden information. Data mining is all about data quality, privacy and security measure. It enhances the competitiveness of an organization. Data mining helps in Decision making, Data Presentation, Data Mining, Data Exploring, Data Preprocessing, Warehousing and Data sources. Data Mining in Business Data Mining is the technique in which the company turns raw data and information into useful information. By data mining in business, the organization can know more about their customer and develop more effective marketing strategy. It basically depends on the computer processing, data collection and data warehousing (George, Kumar Kumar 2015). This helps in keeping track of the customers buying record in the retail shops or in super markets, which helps in decision making process of the customers liking and disliking and the marketing technique of the shop. Data mining can be a cause for concern to prove certain hypothesis. Summarizing in brief - Use of Data Mining in Business The Data Mining is generally used to find the relationship and pattern that helps in making better decisions in Business. This helps in determining and sorting the sales, trends and for develops campaigns for smart marketing and hence predicts the loyalty toward the product of the customers. The Role of Data Mining in Business Optimization is that Data Mining helps to provide competitive advantages in business. There are six primary techniques of Data Mining to analyze data: Classification, Regression, Clustering, Association Rule Learning, Anomaly Detection and Summarization. There are three main areas where data mining is applied successfully: Retail, Banking and Insurance (Imtiyaj 2015). In Retail helps in improving the quality and costing of the services, achieves better customer retention and satisfaction, enhancing good consumption ratios, designing effective products, distributive policies and transporting. In Banking the data mining includes segmentation of customers, profitability, and credit analysis, marketing, predicting payment defaults, and transaction, even investment ranking, portfolios optimizing, cash management and forecasting operations. Credit scoring, Customer segmentation and Customer profitability are the main examples of this sector. In Insurance there are applications like fraud detecting, retaining, risk factors identification and many more (Kasemsap 2015). Article related to Data Mining in Business The article has been chosen An Advanced Inventory Data Mining System for Business Intelligence. By Q Zhou, B Xia, W Xue, C Zeng, R Han and T Li explaining the iMiners, that have been developed for intelligent management system. From demand-drive the inventory management system is improved to data-driven and hence addresses the challenges for complex transaction process and Big Data. Conclusion Increase in data resources tends to drive a growth in business analytics and thus data mining. Businesses are getting to realize the application of data mining with the competitive edge. Business Intelligence and Data Mining works hand in hand for the development of knowledge based industry. References George, J., Kumar, V., Kumar, S. (2015). Data Warehouse Design Considerations for a Healthcare Business Intelligence System. InWorld Congress on Engineering. Imtiyaj, S. (2015). Privacy Preserving Data Mining.transactions,2(2). Kasemsap, K. (2015). The role of data mining for business intelligence in knowledge management.Integration of data mining in business intelligence systems, 12-33. Zhou, Q., Xia, B., Xue, W., Zeng, C., Han, R., Li, T. An Advanced Inventory Data Mining System for Business Intelligence.

Research Paper on Apostle Paul Essay Example

Research Paper on Apostle Paul Essay Paul born about 3-4 in Tarsus, died about 64-65 when he was executed by the sword in Rome, was an apostle, missionary, theologian and one of the New Testament writers considered to have played a very large role in the preparation and dissemination of early Christianity. The major sources of Paul’s beliefs and lifestyles are the letters in the New Testament attributed to him and Acts of the Apostles. Paul was a Jew and descended, as well as Israel’s first king, from the patriarch Jacob’s youngest son Benjamin. Paul’s influence on Christian thinking has been argued to be more significant than any other writer of the New Testament. Christianity is considered by many to be dependent on Paul as much as on Jesus. According to the Christians, Paul taught that faith in Christ made the Torah (Law) became unnecessary to reach salvation. Paul’s feast day is celebrated on June 29, which should have been his death. It was common to Jewish parents in the Diaspora gave their children both Hebrew and Greek names. His Hebrew name was Saul (Saul in the 1917 Bible translation). Sometime after his conversion to Christianity at the time of his trip to Cyprus, he chooses instead to use the Greek name Paul (actually Paulos). The name Saul and the Greek name Paul used both in the New Testament. The name Paul used more frequently when the New Testament because language is Greek. We will write a custom essay sample on Research Paper on Apostle Paul specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper on Apostle Paul specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper on Apostle Paul specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The main sources of knowledge about Paul’s life and ministry is partly his own letters and the book of Acts of the Apostles in the New Testament. According to Acts of the Apostles, Paul was born in Tarsus in Cilicia. He held Roman citizenship, was jew by birth and belonged to the tribe of Benjamin. He was a Pharisee and educated in Jewish law, according to the Acts of the Jewish teacher Gamaliel in Jerusalem. As a Pharisee, Paul was very zealous and pursued eagerly the early Christian church. He attended as a spectator when Stephen was stoned and Paul himself acquired a license to go to Damascus to monitor the Christians there. On the way there, he met, according to the book of Acts of the Apostles, Jesus in a vision and converted to Christianity. In his letters, Paul provided only sparse information about this. From Year 45, Paul undertook three great missionary journeys around the Mediterranean and it was during this period when the letters were written. In each city, he preached first in the synagogue, and then he turned to the Gentiles, the non-Jewish. After twelve years, Paul traveled back to Jerusalem, where he was imprisoned by the Roman commandant. As a Roman citizen, he could appeal and after two years, he was sent to Rome. On the way to Rome, he suffered shipwreck in Malta, according to tradition, on the Maltese island of Saint Paul’s Islet. In Malta, he was bitten by a poisonous snake without damage and he is the patron saint of ormbitna. To get more information on the topic, use free sample research paper on Apostle Paul. At EssayLib.com writing service you can order a custom research paper on Apostle Paul topics. Your research paper will be written from scratch. We hire top-rated Ph.D. and Master’s writers only to provide students with professional research paper assistance at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all research paper details: Enjoy our professional research paper writing service!

Niccolo Machiavelli essays

Niccolo Machiavelli essays Niccol Machiavelli was born on May 3, 1469 and died on June 21, 1527 in Florence, Italy. He was an Italian historian, statesman, and a political philosopher. He was an upright man, a good citizen, a good father, and a loving patriot. He had five children with his wife, Marietta Corsini. He was basically a well-rounded man. Machiavelli was one of the most important figures in the Renaissance because of his role and his job, his accomplishments that made him significant, and how he changed our lives today in 21st century. Niccol Machiavelli started out working for the government as a clerk. When the Floretine Republic was proclaimed in 1498, Machiavelli started to become known. He then became the secretary of the ten-man council. His job required duties of which he had to carry out such as the missions to the French King, the Holy See, and the German Emperor. In the course of his missions, he had a chance to meet Italian rulers and so he had an opportunity to study their political tactics. When the republic dissolved and the Medici family regained power in Florence in 1512, Machiavellis job was taken away from him and was imprisoned temporarily for presumed conspiracy against the Medici family. When he was released, he retired and started working on his writings that are now famous today. ...

Technology Impact Paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Technology Impact Paper - Essay Example This technology gives one of the best opportunities to enlarge printing to commercial field. By sizing, newspaper linking can be removed and as a result the paper can be printed using the heat-set procedure. With the help of hypertext link one can update the many sources of information. This information can be as paper version into the online version. Hand crafting is done by electronic materials for instance many software support technical communicators in these tasks. Management comprises directing and controlling a group of one or more people or entities for the purpose of coordinating them towards completing a goal. Management function of controlling can be applied on the internet. It is directly applied and now it is going to be very famous for dynamic changes in electronic papers. The Internet has been in existence for almost two decades and began to extend into schools about 15 years ago, first into universities and then into schools. It helps the lecturers and students to enlarge learning. But these opportunities can be getting those who can access the internet and proper guidance of usage and getting knowledge from online pages. This process is not systematic in schools. There are many reason involve in this case; budgets; insufficient professional programs for lecturers; a lack of specific curriculum; and deficient training of teachers in technology. For Example Mr. Smith starts announcing to his students that this month they study the social studies chapter capitals of 50 states. He studied his classes for last 10 years. Then suddenly a student comes to Mr. Smith and turns on his laptop and connects the internet through wireless. Then that student says that look at this map of United States; if I clicks on this page then you can view the name of capital, its all images related to its states and capital building, history related to this city and states, all its resources related to nature and all it major industries. She says we should work online pages to get knowledge. We can also research on them. The entire student will help us to complete this work. In this way the students now get knowledge from internet more efficiently rather then impact paper. With the help of electronic mail and "surfing" for information with a browser, involve communicating with others and locating information, but the real power of the Web will come from people being better able to accomplish their "work," regardless of its focus. Chat sessions are a text-based version of synchronous collaboration, as are Multi-User Dungeons, Object-Oriented, or Multi-User Shared version, where a number of people participate simultaneously in a shared conversation or activity. Applications on the desktop for doing exciting

Managing Human Resources Bachelor Essay Example | Topics and Well Written Essays - 500 words

Managing Human Resources Bachelor - Essay Example The following topics that NL&C needs to include in a Comprehensive Management Training Program are as follows: Seminar Workshop on Recruitment of Employees, Orientation on the Employees Benefits from the Company's Progressive Profit-Sharing Plan, Capability Enhancement Training for Employees in the Management Positions, Orientation Workshop on Collective Bargaining, Harmonization and Team Building Activities and lastly, Leadership Training. Since, as the Human Resources Director, I just joined the organization two months ago, I will make use of the available data, observations and on several areas noticed from the first couple of months with NL&C that need development or redesign in assisting the would-be resource persons in coming up with training modules for each components that are customized to the NL&C. The Human Resources Department was established by the president since the company has grown to the point of needing that department. Hence, the above topics are brainstormed and conceptualized. The Comprehen

Governance and Business Strategy Essay Example | Topics and Well Written Essays - 1250 words

Governance and Business Strategy - Essay Example Developing countries normally tend to deal with institutional, social, political, and cultural obstacles in order to achieve sustainable growth rather than focusing on anti-corruption strategies. Data from developed countries indicate their successful stance against corruption practices. The objective of this paper lies with discussing how corruption as a social evil would impede the economic development of a country. According to the view of International Organization of Employers (2009), though corruption is common in all areas of daily life, public sector is found to be the most prospective area for corruption practices (The fight against bribery and corruption). It has been identified that corruption practices exist even in democratic countries where political power is based on clientalism. To illustrate, in democratic countries, politicians take undue advantages of their power and get easy access to public resources. Naturally, the exploitation of social resources would lead to economic downturn as the nation is forced to substitute adequate resources to the exploited ones. Cartier-Bresson (as cited in Dearden, 2000) has put forward five economic conditions which amplify corruption practices within a society. ... This diversion cost indicates a non-beneficial expense as it would not contribute to the economic interests of the nation. Similarly, when corruption practices increase in a nation, it is reflected as the inefficiency of legal system; and thereby potential investors would hesitate to invest in public ventures. From the perspective of Endogenous Growth Models, inefficiency may become the direct cause of decline in investment because investors always give priority to the rate of return from their investment. In the opinion of Coupet (n.d), The Neoclassical Growth Model precisely indicates that misallocation of investment would check the uninterrupted and steady level flow of income, which in turn impedes the overall growth of the nation. Sometimes, corruption prevention costs constitute a major percentage of nation’s total expenditure and it adversely affects the economic growth of the nation. When the corruption prevention costs increase, the government may cut down various fis cal benefits such as employee wages and other subsidies. Moreover, it may impose additional taxes on different industrial sectors too. All such regulations would seriously impinge on the national economic development. For instance, when the employee wages are reduced to maintain corruption costs, employees normally get discontented and that may cause immense brain drain. Murali (2008) argues that in the modern business environment human power is the most powerful weapon without which no organization can expand further. Therefore, the migration of skilled and qualified employees to foreign markets would certainly weaken every developmental initiative of a country. Similarly, when government imposes additional taxes on

The global strategy of french retailer Carrefour

The global strategy of french retailer Carrefour The last four decades has seen the French group Carrefour S.A. become Europes largest and the worlds second-largest retailer. The group presently operates the four major store format categories: hypermarkets, supermarkets, hard discount and also convenience stores. The Carrefour group presently operates more than 15,500 stores which are either company-operated or franchises. The group employs more than 475,000 people and generated sales (including VAT) of à ¢Ã¢â‚¬Å¡Ã‚ ¬96.2billion approx. during 2009 (Carrefour Group, 2010, p 1-2). Carrefour was incorporated in Paris by the Fournier and Deoffrey founder families during 1959. It launched its first supermarket during 1960 near a crossroads (Carrefour in French) followed by the first Carrefour hypermarket during 1963. Thereafter, the internationalisation of Carrefour began with the Belgian foray during 1969 (Ki, 2008, p 14-19). Analysis Background Carrefours success was primarily because of its involvement in creating hypermarkets across Western Europe. Carrefour pooled the American approach to supermarkets with the discount stores format by retailing non-food products along with self-service (Jung, 2006, p 1-3). Its hypermarkets success led Carrefour to establish the groups first store in UK and Italy. Its further expansion helped to establish markets in numerous other countries for instance Greece, Turkey, Mexico, China, Malaysia, Hong Kong and Indonesia during the 1970s and the 1980s (Ki, 2008, p 14-19). A ground-breaking entrant in countries exemplified by its Brazilian investment in 1975 and the Chinese entry in 1995, Carrefour presently operates in three major European, Latin American and Asian markets. Present in 34 countries internationally, more than 57 percent of the group turnover is generated from the European markets excluding France. The group perceives strong potential for added international growth in future, principally in large national markets for example China, Indonesia, Brazil, Poland and Turkey (Carrefour Group, 2010, p 1-2). Global Strategy Within France, the group faces an extremely competitive pricing environment. Its hypermarket sales have been declining for a while because of the increasingly popular discount stores. Carrefours hypermarket comparable turnover (including petrol) for the third quarter dropped 8%, with non-food comparable turnover falling 9.5% (Stych, 2010, p 1-2). Perhaps the one way its investors will be truly satisfied is if its French hypermarket division performs better, since it contributes approximately a quarter of Carrefours global sales (Stych, 2010, p 1-2). Unlike some other global retail players like Metro (globally the 3rd. largest) which have financially independent global operations, Carrefours overseas expansion is driven by funding from the French operations. Compared to the Metro Group, Carrefours globalisation policy appears indecisive at the moment. Only time will reveal if the pressure to dispose off its Asian and Latin American businesses proves too hard to resist (Stych, 2010, p 1-2). Carrefour is keenly committed to sponsoring local economic development wherever it is operating globally. Typically, in any country that it operates in, the Carrefour group is the largest private employer. Unsurprisingly, this is true for France, where the group originates from. The same also applies to countries such as Argentina, Brazil, Colombia, Greece and Italy. The group also strives to sustain local suppliers, with approximately 90 to 95% of its products sourced locally and based on the country of operations (Carrefour Group, 2010, p 1-2). Global markets priority France remains Carrefours recognised home market and also the groups key priority. The Group is taking initiative to reclaim its leadership within France. The aim is to produce growth, firstly through developing further its multi-format model, raising convergence and providing fresh momentum to its hard discount formats, followed by augmenting sales growth, price image and price competitiveness. The groups second priority includes Spain, Belgium and Italy Belgium which, including France, comprises Carrefours G4 countries. In these established European countries, suitable measures will be adopted to sustain growth (in Spain) or improve its performance in Italy and Belgium. Growth markets signify the groups third priority. It will focus its development resources for the most part on countries having stronger growth potential. The Groups progress in these regions will depend on various formats targeted at generating the customer base such as hypermarkets, cash and carry etc. (Carrefour Group, 2010, p 1-2) Successful globalisation Twelve years after incorporation, Carrefour began its internationalisation journey with its Belgian expansion. Its strategy depended on building the groups market share in each market by developing the kind of retailing most suitable to the local market and also by maximising the way the groups formats harmonised one another (ICEP, 2008, p 189-197 ). The companys self-branded products were commenced during the mid-1980s, thus highlighting Carrefours pursuit of in-store market shares. A succession of acquisitions and takeovers during the 1990s culminated in Carrefours 1999 affable takeover of Promodes, its main French competitor, thus crafting Europes largest food retailer (ICEP, 2008, p 189-197). It is seen that Carrefour is able to productively employ its capabilities and resources in creating a persistent competitive advantage with the right use of PESTEL and Ansoff Matrix methodologies to carry on catering to the unpredictable shoppers distinct and localised goods preferences and needs. The macro environment, largely represented as the PESTEL diagnostic framework, typifies the political, economic and societal factors along with the technological, environmental as also the legal factors. It assists in systematically examining and finding the impact of all these criteria on the organisations (Gray, 1999, p12) (Alfino, et al, 1998, p 17-23). The singular differentiator for Carrefours success in China has been its more ingrained adjustment to the local environment and in the appreciation of the local consumer behaviour and culture in terms of the societal and environmental factors in PESTELs framework (Gopalkrishnan, 2009, p 1-9). Further, Carrefour is more successful also because it considers China as a group of local or regional markets whereas Wal-mart considers it as a single large market; Carrefour also has decentralised sourcing and distribution unlike Wal-mart (Mahajan-Bansal, 2010, p 1). The Chinese favour fresh poultry and meat, hence local sourcing results in faster and smarter logistics rather than central sourcing of merchandise (Mahajan-Bansal, 2010, p 1). Another cause of the success of Carrefour is the decentralised organisational configuration, which permits it to continue the focus on local requirements and preferences. The corporate office in Paris is responsible for long-term strategy and policy. It also deals with financial and technical issues and offers advice when requested. It also offers intellectual capital and is responsible for new store locations and capital investments (Lal, et al, 2004, p 289-293). The Ansoff Matrix is a strategic marketing planning tool that connects a firms marketing strategy to its broad strategic direction. It presents four optional growth strategies as a matrix. These strategies look for growth through: (1) Market penetration by driving current products throughout their current market segments (2) Market development through developing new markets for current products (3) Product development through developing fresh products for its current markets and (4) Diversification through developing fresh products for fresh markets. The Ansoff Matrix was named after Igor Ansoff, its inventor and the father of strategic management and initially circulated in The Harvard business review in 1957 (Businessdictionary.com, 2010, p 1.2). Table 1: The Ansoff Matrix (Ansoff, 2010, p 1-2) The Table 1 above illustrates the four optional growth strategies (Ansoff, 2010, p 1-2). It is evident that Carrefour has successfully continued to implement the market and product diversification strategy by localizing its product and service offerings in most of the countries internationally within which it operates. It is also observed that it is able to continuously diversify into new markets based on the expertise gleaned from earlier international forays and localizing their offerings to suit the local requirements and preferences. Modes of entry The Carrefour group appears, through its choice of entry methods, to realise either the necessity or legal compulsion for a partner in nearly all international markets. Managerial control is typically sought after, and this is especially evident for Carrefour as well as for Delhaize, the Belgian retailer (Burt, et al, 2007, p 5-18). Carrefours conventional model of investment involves joint venturing and collaborating followed by either consolidation or divestment depending on whether the performance and market share grows or stagnates, states Burt (1994, p 391-410). Its merger with Promodes initiated broader variations of management control mechanisms leading to franchising and affiliation becoming more widespread than in the past. These mechanisms were actively followed in certain markets (Burt, et al, 2007, p 5-18). It is, however, noteworthy that its core hypermarket operations remain mainly a Carrefour led activity. Carrefour currently controls directly only 58 percent of the approximately 12,000 stores operating under the groups various fronts. Whilst 9 percent of its hypermarket network only is franchised, almost 93% of its convenience stores acquired from Promodes are franchised. Promodà ¨ss origins as a wholesaler are mirrored in the strength of this small store network as well as the management control mechanisms deployed (Burt, et al, 2007, p 5-18). During the subsequent few years post its Belgian expansion, it forayed into Spain and also brought the hypermarket format to Latin America during 1975. In Latin America, it adopted the self-funding model and restricted starting capital for one store and a half only. It only launched its second store once it was able to produce sufficient funds from the first stores operations. This discipline compelled Carrefour to continue experimenting at the first store until its success within the local market (Lal, et al, 2004, p 289-293). The entry and exit activities of three of the major European retail players, Carrefour, Delhaize and Ahold (Dutch), bears observation. Considering that there is a proliferation of individual markets, a possibly astonishing conclusion of the geographical mapping of businesses of these three groups is that, in none of these markets, do they compete directly (Burt, et al, 2007, p 5-18). One result of the recent reconsideration of the retailers market portfolios is the asset swops that are in effect now. Globalising retailers, including the ones that are comparatively new to globalisation have the prospect to obtain chains, stores or sites in other countries from other global retailers instead of local market operators (Burt, et al, 2007, p 5-18). Carrefours experience is that it pays to be the earliest to penetrate the foreign market and also that the entry mode should be via Greenfield operations (Lal, et al, 2004, p 289-293). But, in several foreign markets, there may not be a choice in this regard because of local market regulations and the entrant may be forced to follow a joint venture formula (Lal, et al, 2004, p 289-293). Some Countries exited Carrefour operates 42 stores in Thailand, counting 34 hypermarkets. It is the fifth largest organised food distribution retailer in Thailand with a 6% market share, à ¢Ã¢â‚¬Å¡Ã‚ ¬723m of net sales and EBITDA of à ¢Ã¢â‚¬Å¡Ã‚ ¬67m for the 12 months to 30 June 2010 (Carrefour, 2010, p 1-2). Big C, Groupe Casinos subsidiary, is Thailands second largest hypermarket operator, with 69 hypermarkets generating à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1.7bn net sales over the same period (Carrefour, 2010, p 1-2). Carrefour has recently confirmed an agreement with Big C for the divestment, after 14 years, of its operations in Thailand with the deal valued à ¢Ã¢â‚¬Å¡Ã‚ ¬868million. This valuation amounts to 120% of the net sales of the business being sold with 13.0 x EBITDA multiple. The deal is anticipated to close during the first quarter of 2011 (Carrefour, 2010, p 1-2). Carrefours strategic sale of its operations in Thailand is to enable the group to direct its resources towards the markets where it can occupy or occupies a leadership position and can get the maximum return on its capital employed. The growth prospects for its Thai operations did not permit the Group to envision a leading position either within the medium or short term (Carrefour, 2010, p 1-2). On the back of its successful retail history, Carrefour on its own ventured into South Korea, a completely unknown territory, without a local partner. Due to this reason, it was unable to understand the market. Carrefour deployed most of its top management personnel for South Koreas from France which was not appreciated by the local employees (Khan, 2010, p 7-11). The company did not localise its stores and the products were not stocked as per the requirements and inclinations of Korean consumers. Though bulk purchases were proffered at economical prices, suitable research was not conducted. They did not realise that there were only a few customers that preferred bulk purchases. As such, during April 2006, Carrefour sold its South Korean operations for approximately $1.3billion (Khan, 2010, p 7-11). Carrefours departure from Russia is rather astonishing given that its first store in the country was launched just two quarters earlier. The reason given has been the influence from the key shareholders Bernard Arnault and Colony Capital. These are the same investors pressurising Carrefour to exit its business from the Asian and Latin American markets. These businesses are forecasted to be valued anywhere from $17billion to $20billion. Their sale could shore up Carrefours underperforming share price (Stych, 2010, p 1-2). Conclusions Carrefour has successfully evolved over five decades from being the largest retail player in France to becoming the largest in Europe and the second largest globally in terms of net sales. This has resulted largely from its successful European play and the further globalisation through Latin America and Asia. Its success stems from its relentless quest for localizing its product and service offerings to fulfil the needs and preferences of its local customers in each of the countries that it ventures into. The mode of entry has largely been through the greenfield and joint venture strategies subject to the local legal requirements. The management control has been largely with the parent Carrefour. Yet, there are lessons to be learnt from unsuccessful ventures in certain countries, though the overall strategy of targeting leadership positions wherever it operates has brought success. Due to shareholder pressures to exit Latin America and Asia, it will ultimately either need to aggressively maximise its operations in those countries or redirect their resources as needed in the larger interest of all the stakeholders.

Molecular Nanotechnology and Literature :: Cause Effect Science Technology Essays

Molecular Nanotechnology and Literature Imagine a world where you could have anything you wanted. Gold? Here it is. A new car? Presto. Diamonds? Oh, here, please have some of mine, there's more in the back. Of course, this is not our world at the present, but it might be the world of the future. Molecular nanotechnology will be able to provide whatever one needs or wants, for free or for a minuscule amount of payment. However, it will not only affect commercial and material goods. It will affect medicine, war and weaponry, law enforcement, espionage, entertainment, disposal of waste and garbage, and even literature. Literature will perhaps be affected in a greater way than one may think. But before I get to that, let me explain what, exactly, molecular nanotechnology is. In l 959, Nobel Prize-winning physicist Richard Feynman put forth an idea. His idea was that anything could be made from the ground up, out of individual atoms or molecules. This is nanotechnology: the working or manipulation of individual atoms or molecules, one at a time, and positioning and lining them up precisely and repeatedly, until enough accumulated to form a large-scale, usable entity. Feynman didn't name it and outline the science, however. This was done by K. Eric Drexler. In the 1970's, when he was a student at MIT, Drexler came up with an idea of nanotechnology, and outlined the possible uses of it. He thought that if one had the ability or technology to work with individual atoms and molecules, then one could make a box that would transform common materials into beef. It sounds strange, but that was the idea. The idea was that you could open the door, toss in some stuff, work the controls, and two hours or so later: out rolls some fresh beef. It sounds odd because we a re taught that beef comes from cattle, not from a box of grass clippings and old sneaker insoles. But it really does make sense. Cattle use only a few materials when making beef: grass, air, water, sunlight. When they are digesting that junk, they are merely rearranging the molecules to form characteristic patterns of beef. The only real difference between the methods of beef-production of cows and Drexler's box is that cows make beef using enzymes and liquids, where reactive agents randomly collide, and Drexler's box makes beef mechanically. Drexler states that the molecules and atoms would have to be manipulated by tiny, tiny robots, commonly referred to as "assemblers.

Lolita by Vladimir Nabokov Analysis Essay

Vladimir Nabokov’s choice of subject in his novel Lolita shocked readers, but that was essentially why he chose it. Beetz, states that Nabokov’s first inspiration for the novel came from a newspaper story about an ape â€Å"‘who after months of coaxing by a scientist, produced the first drawing ever charcoaled by an animal: this sketch showed the bars of the poor creature’s cage’ Nabokov said. As many critics have remarked Lolita is not about sex but about love. Even more it is about obsession-and the destructive power it can hold over the lives of its victims.†(Beetz 2481) Also with out the shock value of Lolita’s risque subject of the â€Å"love story† between a man and his twelve year old step daughter, the book most likely would not have become as famous as it is. As Serafin states, Lolita became very popular underground after it was banned in Europe. The taboo of it being banned mixed with Nabokov’s sparkling wit made Lolita a sensation.(338) As Hart says in the 1950’s peoples attitudes towards sex were still very puritanical and conservative.(158) By exploiting the scandalousness of the violation of the last sexual taboo, the relationship between an adult and child, Nabokov was able to really show the extent of the power of infatuation, love and obsession. As Nabokov shows in his novel Humbert Humbert knows what he is doing to Lolita is wrong, but his burning desire for her drives him to violate his own morals. He even used morals to try and justify his actions, â€Å"The moral sense in mortals is the duty†¦We have to pay on mortal sense of beauty†(Nabokov 300) In this quote Humbert dilutes himself into thinking he has a moral obligation to appreciate the beauty that is Lolita, when in reality he has a moral obligation to leave Lolita alone and allow her to have a normal childhood. Another quote in which Nabokov shows how Humbert’s obsession controls him is the following; â€Å"I felt proud of myself. I had stolen the honey of a spasm without impairing the morals of a minor. Absolutely no harm done.†(Nabokov 65) In this quote he is referring to â€Å"pleasuring him self† while near Lolita with out actually touching her. The very nature of his actions show his desperation and it soon become apparent that Humbert’s twisted fantasies will not satiate his obsession for long and that he will act on it and â€Å"impair the morals of a minor†. By using the shock to readers of a relationship between an adult and a child, Nabokov successfully was able to show the extent of what obsession and love can drive a person to do. Humbert’s obsession lead him to ruin the lives of himself, Clare Quilty and the childhood of Lolita. Nabokov choose his taboo subject for Lolita to increase the impact of the character’s actions as driven by his own infatuation.

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw

Smart Conversion Rate And Sales Funnel Secrets From Daniel McGaw A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, so there is enough value for them to become your customer. What does your customer’s journey look like? Fortunately, today’s episode features Daniel McGaw, the founder of Effin Amazing and creator of UTM.io. Daniel is a conversion rate optimization and sales funnel expert. Find out about the magic you can get from links and how to increase Website and content conversions. What are the superpowers of what can be done with a link when shared online? Urchin tracking module (UTM) tags are bits of code you can add to the end of any link; it’s the only universal tracking method available Daniel’s product offers presets for teams to keep tags consistent Most entrepreneurs think about business in the wrong way; they focus on the logo, brand, mission, and other factors before they acquire customers Daniel thinks of business this way: Where is the demand? Do we have a customer? If we have a customer, then we have a business. How Effin Amazing got its name and gets a lot of attention Don’t ask for tons of information; just get an email address to optimize for leads Funnel Anatomy: Awareness, top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU), and referrals of the funnel (ROFU) Daniel’s company uses the Velocity/Impact/Confidence/Easy (VICE) framework to map a funnel, which includes documenting information, developing strategies, and building benchmarks Evaluate your team’s skills and abilities to augment VICE scores Most marketers and businesses go wrong when they expect people to buy too quickly; and do not get enough email addresses email is king and the lynchpin to success Learn more about your customers during the funnel stages, and try to educate them Links: Daniel McGaw Effin Amazing UTM Trello RealtimeBoard AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel McGaw: â€Å"What are the superpowers that we can do with a link when sharing it online?† â€Å"We’re definitely trying to set the standard for how people make UTMs.† â€Å"You have to understand your target customer and what you’re trying to sell them.†

buy custom Sale of Fashionable Wedding Collections essay

buy custom Sale of Fashionable Wedding Collections essay There is nothing as much glorifying as a superb wedding; after all, it is the most special days of ones life. Even more alluring is the manner in which the bridal unit dresses. Are you gearing up for the perfect wedding soon? Or do you have a friend for whom you would go to any lengths to guarantee happiness? Look no further than Fantasy Bridals. We deal in the latest wedding paraphernalia, ranging from womens, mens, and childrens clothes, wedding flowers, wedding bands, fashion jewelry, and shoes. My firm has researched on and sold wedding collections for 37 solid years to clients all over America and other parts of the world. From our long experience in the wedding business, we have come to conclude that a few things are of concern to every persn planning a wedding. The wedding gown Even before you plan the venue of your wedding, or even what the guests will eat, you should worry about the look of the bride. She must look amazing in a well-fitting gown. My company has the most fashionable wedding gowns that come in all sizes, colors, and designs. You would not like the video to capture you in a rather shabby, substandard gown, or spoil your wedding photography pieces, would you? Then, hurry to our stores and grab your best pick for the lowest prices you could get anywhere else. a)Grooms attire Picture a wedding in which the bride looks stunning in a beautiful, perfectly fitting gown. Conversely, thee groom fails the fashion test. Extremely embarrassing, isnt it? My company deals in a variety of stylish mens suits mostly made of linen, perfect for beach weddings. We also sell super light weight, light color mens suits perfect for outdoor weddings, all at discounted prices. We specialize in stylish Italian-made suits that are very durable. Throughout our business You will have yourself to congratulate for a spectacular wedding. In the same way, you are to blame for a messy wedding, which you do not deserve. That is why my company would be honored if you offered us a chance to make your wedding a success, like we have done for many others. Pick up your phone now and give us a call to place an order, and you can be assured of a wedding that will make you the envy of your friends. Buy custom Sale of Fashionable Wedding Collections essay

London will be hosting the Olympic Games in 2012. Compare and contrast Essay

London will be hosting the Olympic Games in 2012. Compare and contrast the running of the last two Olympic Games and suggest how the UK might learn from this - Essay Example he two nations that were short listed for the event were Athens and Rome, and it was the case that Athens beat out its Italian competitor by 66 to 41 votes. According to Hansen (2006) Greece is the historic home to the Olympic Games with the first events being held between city states from approximately 800 BCE to 500 AD. However in the Modern context the first Olympic Games were held in Athens and the return was seen as being significant to the nation. A number of external factors hurt the progress of the Olympic Games in Greece. As argued by Itano (2008) writing for the Christian Science Monitor, the games brought about significant cost overruns that have not paid dividends in the long run. For example the games cost approximately U.S.$15billion which was spent upgrading the transportation infrastructure and to build new facilities yet the Olympic softball stadium arguably stands nearly unused and many of the redeveloped ecological parks developed after the games have been used by Roma as campgrounds. However not all the news is negative for the Mediterranean nation insofar as the nation established a new Airport which can bring with it significant tourist revenues, furthermore new metro infrastructure was built which serves approximately 600,000 people daily. However the financial distress brought about by the games as argued by the Examiner it was indicated that the 2004 Olympics in Athens helped fuel the European financial crisis because Greece had significantly over shot their budgets and had a poor showing in their audiences (Partly attributed to security concerns and post September 11th reluctance for people to fly). This situation made it difficult for Greece to borrow money to pay down other debts accumulated over the years which could be argued is linked to over spending at the summer Olympics. In regards to the Summer Olympics in Beijing in 2008, according to Wines (2010) it was the case that these Olympics were the biggest and most expensive Olympics

Forgetting Jerusalem from the Bible to Faulkner Essay

Forgetting Jerusalem from the Bible to Faulkner - Essay Example He then imprecates God to remember what the Babylonians did to Jerusalem. How they tore down the city to its foundations, and treated it as something worthless. Having his beloved nation torn down as something worthless, the Psalmist curses the daughters of Babylon. He desires revenge, seeking that what they had done to the children of Zion, too, will be done unto them - having their infants snatched and dashed against the rocks! Psalm 137 is basically a song of anger, as well as of a desire for revenge for all the wrongdoing that has been implicated to him and his people. He is singing to God, reminding Him of his faithfulness, and seeking justice for him and his nation. The harsh, cursing prayer song of the Psalmist to God against the Babylonians in Psalm 137 shows that in these kinds of prayers, cursing the enemy or offender, is due to the believers feeling of distress. In 1 Samuel 24-26, it is shown how David, a model of patience, who on more than one occasion refused to avenge himself on his persecutor Saul. David spares Saul. As any other man, David had weaknesses, and one of these was being too lenient. He was compassionate with such offenders as Shimei, who cursed him (in 2 Samuel 16), and his son Absalom, who rebelled against him (2 Samuel 18-19). David didn't seek out personal vengeance upon his enemies and offenders, but in his prayers, he could hardly pray for compassion upon them. In his prayers, he could not bring himself to sincerely pray to God that Saul should win or that God's promise to him which included the promise of the Savior should be overthrown by Saul or Absalom. He very much opposed their schemes with prayer. Psalm 137 is a very reflective work by the original writer with overtones that reach into the lives of all of us today. Until such time as the knowledge of Yahweh fills the earth as it was written by Jeremiah, we are waiting by the "river of Babylon" with our captors, struggling to make sense of the things that are before us in our daily lives. Just as it is stated in Jeremiah 31:33-34, "But this is the covenant that I will make the house of Israel after those days, says Yahweh, I will put My law in their inward parts, and in their heart will I write it; and I will be their God, and they shall be My people; and they shall teach no more every man his neighbor, and every man his brother, saying: 'Know Yahweh; 'for they shall all know Me, from the least of them unto the greatest of them, says Yahweh; for I will

Best Buy Company Paper Research Example | Topics and Well Written Essays - 1500 words

Best Buy Company - Research Paper Example Market study helps the company understand business opportunities or failures. Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services. It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002. Today, it operates in Europe, Mexico, Canada and China under different brands. The company has achieved growth thru mergers and acquisitions, particularly in its international segments. Cost of goods sold is reportedly high in these areas since it entails a lot of maintenance costs. For the past 2 years sales and income have been declining in the international segments while US sales are flat. Business opportunities are seen in the global atmosphere, while opportunities for domestic remain in technology and services. Competitions are taking advantage of their presence in the internet and continue to earn higher income and profits. Amazon and eBay for instance re online retailers that earns high income from internet sales. The declining income of BBC is an eye opener to look if its present business strategies need to be reviewed and changed. Market Report on Best Buy Company I. ... Particularly, its goal is emphasized in its strategies: to increase market share, to attain international growth, increase efficiency and to connect to the world. 1.2 Products Best Buy’s stores sell the following items: Consumer electronics, home office, entertainment software, appliances, and services. Consumer electronics consist of video and audio products, TVs, and MP3 players. Home office products include personal computers, cell phones, cable and internet service plan. Entertainment software includes products such as video games, CDS, video games, and computer software. Technology, service and repair. Other segments that offers food and beverages. Source: United States SEC Best Buy Form 10-K Annual Report 1.3 Geographic location Company operates locally in all the states and territories of the United States, while its international scope consists of China, all of European territories, Mexico, and Canada. 1.4 Strategies Strategies that helped company grow are by acquisiti ons and expansion. The company was incorporated in 1966 with the name Sound of Music Inc. but changed name to Best Buy in 1983. From this beginning it has grown and expanded thru mergers and acquisitions that made an impact of its presence in electronics, entertainment and technological services in the United States. Organic growth began in 2009 when it took advantage of the bankruptcy of Circuit City to serve the market share of the electronics consumers of the industry which was left open by the bankrupt company (University of Oregon Investment Group , Jan 8, 2011 pdf). The international segment started in 2002 through acquisition of established brands in Canada. Its presence in China

Trade Unions in Bangladesh Essay Example for Free

Trade Unions in Bangladesh Essay Trade unions in bangladesh and its impact Presentation Transcript †¢ 1. TRADE UNIONS IN BANGLADESH AND ITS IMPACTSubmitted By:Md. Omar Faruq Chowdhury -045 12601 Submission Date: 28th November 2012 1 †¢ 2. Contentsa. Definitionb. Causes of organizing trade unionsc. Objectivesd. History of Trade Unionse. Limitationsf. Positive impactsg. Negative impacts:h. Present Scenarioi. Suggestionsj. Conclusion 2 †¢ 3. Definition-Trade Union is an organization of workers who have banded together to achieve commongoals such as protecting the integrity of its trade, achieving higher pay, increasing thenumber of employees an employer hires, and better working conditions. -An organized association of workers in a trade, group of trades, or profession, formed toprotect and further their rights and interests.-A group of employees in a particular sector, whose aim is to negotiate with employees overpay, job security, working hours, etc. using the collective power of the members.-The most common purpose of these associations or unions is maintaining or improvingthe conditions of their employment. 3 †¢ 4. Causes of organizing trade unions†¢ Provision of benefits to members: professional training, legal advice and representation for members is still an important benefit of trade union membership.†¢ Industrial action: Trade unions may enforce strikes or resistance to lockouts in furtherance of particular goals.†¢ Political activity: Trade unions may promote legislation favourable to the interests of their members or workers as a whole. To this end they may pursue campaigns, undertake lobbying, or financially support individual candidates or parties.†¢ Conditions of employment and any grievances – are settled through trade unions.†¢ Bargaining rights: Trade unions bargain and ensure the status, rights, wages and demands of workers of the modern world of industry.†¢ Contribution in economical growth: Trade unions are growing rapidly in an economy because of the expansion of business and economical growth. 4 †¢ 5. ObjectivesTrade unions are the only way to manage, compliant, and control the labor force. Lots of objectives arethere to organize trade unions.1. To defend or improve the wages and working conditions of workers and to bring about a change inthe economic order.2. To strengthen their (labor) bargaining power collectively to establish and achieve all their rights.3. To dully protect all other interest of the workers .And from the management’s point of view theobjectives as written:a. To reduce the number  of negotiation.b. To specify work rules, disagreements and grievances to give the better solution to workers claim.c. To establish the efficient communication between the employers and management to enforce the predictable standards.d. To enhance the overall organizational effectiveness workers can also be sometimes inspired to form and organize trade union. In fact, objectives of a trade union are not defined; rather these are changing according to the need of t he economy and overall industry. When these objectives are not settled then the rivals are started. 5 †¢ 6. History of Trade Unions-The British rulers introduced Trade Union Act, 1926. The main purpose of the Act was to provideregistration for trade unions and in certain respects. But the Act did not contain any provisionregarding strikes.-In 1929, the Trade Disputes Act put restrictions on strikes in public utility services and laidprovision for the establishment of tribunals to adjudicate upon the labor disputes.-In 1947, the Industrial Disputes Act placed the conciliation and adjudication machinery for thesettlement of industrial disputes on a permanent footing. 6 †¢ 7. History of Trade UnionsThe Pakistan Period (1947-71)-The East Pakistan Trade Unions Act, 1965 was enacted repealing the Trade Unions Act, 1926.-The Labor Disputes Act, 1965 was enacted.-Industrial Relations Ordinance, 1969 was enacted integrating the above two Acts.Bangladesh Period (1971-onwards)-Government of Bangladesh declared a labor policy in 1972. The right to strike and collectivebargaining in the nationalized industries was prohibited for six months by Presidential order no. 55 inMay 1972.-In 1973, the right to strike and lockout, as granted by IRO, 1969 was withdrawn.-In 1974 Act completely suspended the democratic rights of workers by prohibiting trade unionactivities such as strikes, lock-outs, collective bargaining.-The military regime of 1975 imposed restrictions on the rights of collective bargaining.-The Industrial Relations (Amendment) Ordinance, 1977 liberalized the Rights of Freedom ofAssociation-The Labor Policy of 1980 restored the right to freedom of association to a considerable extent-In 1982 the military regime banned trade union activities, strikes, and right of freedom of association. 7 †¢ 8. History of Trade Unions-Full trade union activities were restored by the democratic government in 1991.-In 2006, an updated, consolidated and unified version of labor laws was enacted.-During the Emergency in 2007 -2008 that lasted for 23 months, trade unions and  collective bargainingwere prohibited and the determination of collective bargaining agent could not be made. -However, full trade union activities were restored by the democratic government in 2009. 8 †¢ 9. LimitationsIn Bangladesh Trade Unions have a lot of unavoidable problems:1. Lack of consciousness: Trade union are not actually completely aware about employees legal rights and duties.2. Lack of Unity: In Bangladesh trade unions are separated for political influence.3. Lack of knowledge: The workers of Bangladesh don’t have enough knowledge about theirrights and duties.4. Political influence: In Bangladesh, trade unions work a part of political parties not as a freeright saving association.5. Division of trade union: Bangladesh is a country where every organization has more tradeunions in name only. The overall productivity got down. 9 †¢ 10. Positive impacts†¢ Trade union plays a major role in creating ideal working conditions.†¢ Trade union always helps management to create better policies for workers. †¢ Trade unions negotiate for the standard wage and benefits with the management.†¢ Trade union helps the management to increases the productivity as well as the profit.†¢ Political influence’s existence makes the trade union not to interfere in management decisions.†¢ Trade union is hugely helping the management to produce more and implementing management tactics. 10 †¢ 11. Negative impacts†¢ Trade Unions are creating a surplus of manpower but not of productivity.†¢ Trade union of Bangladesh bargains more than they understand because of the limitations of their knowledge. If don’t consult then they strike.†¢ Trade Unions have equal power of management then clashes are started.†¢ In companies labors are awarded for good work and threatened for bad work. But if it’s punished then trade union interfere and don’t let to happen the punishment. So it increases crime of the labors.†¢ Trade union leaders always tr y to save their interest first then the labor.†¢ For the power of politics trade union always dishonor the management. 11 †¢ 12. Present ScenarioCategories Total number of Number of unions Number of members unions/federations includedNational federation 32 1264 1,263,66Industrial federation 108 721 640,221Garments federation 15 80 50,14Basic union 5,242 2,069,61 12 †¢ 13. Suggestions†¢ Strengthening bilateral collective bargaining for solving problems quickly and effectively.†¢ Multiplicity of trade union creates the rivals in a union. So it must be reduced.†¢ Political involvement must be reduced.†¢ Organization  must support financially as trade unions support the worker.†¢ Training programs under trade union should be helpful to develop the skills of the workers.†¢ Trade union’s function should be increased and widened throughout the organization.†¢ Union leader must be given importance and encourage the members. †¢ If trust between workers and management increases, productivity increases.†¢ Management must help and guide trade unions to settle industrial clashes and crisis.†¢ Trade unions always should demand reasonable thing to the management. 13 †¢ 14. Conclusion-The industrial relation system is pre-dominantly confrontational in nature rather than cooperative inBangladesh.-Although in recent times the rate of unionization has increased in the RMG sector, trade union affiliationis low in Bangladesh compared to many other developing countries .-The promotion of independent trade unions and collective bargaining can contribute to political andsocial stability and consequently create more favorable climate for foreign investment.-Trade unions have an important role to play in settling disputes between workers and management overwages by way of collective bargaining.-All the developing countries trade unions were influenced politically, but they used politics to create abetter solution.-Bangladesh should also start practicing like Japanese trade union which has a single union for singleenterprise. There is no conflict, no unfair means and no strikes in productivity and the growth of theoverall economy.

Attitude and Intention toward Mobile Advertising

Attitude and Intention toward Mobile Advertising 3. Research Framework 3.1 introductions In the research the factors will be considers as that entertainment credibility; irritation and informativeness are the significant factors affecting respondents attitudes toward mobile advertising. They use attitude as a dependent variable and consider the antecedents of advertising value as factors of attitude in their framework. (Chakraborty, Lala, Warren, 2003)Compared to other advertisings, personalization is very important in the Internet advertising. Personalization can ensure that visitors to location based service segment are to see the most appropriate and appealing Internet advertising and have positive benefits ranging from improved attitude toward the Website to purchase consider that personalization factors will come into play in the mobile environment. This factor may help further distinguish the mobile environment from traditional and Internet media. Specifically, I propose that personalization will affect respondents attitudes toward mobile advertising in addition t o those proposed by Tsang et al. Figure 1 depicts the framework of consumers perceptions on mobile advertising. These five factors are expected to affect mobile advertising attitude, and attitude will affect intention on using location based services in customer point of view. The attention refers to the plan of acting on the information presented in mobile advertising, such as going into a certain store to buy something after receiving a mobile advertisement from the store. Location-based services (LBS) are services that utilize knowledge about where a mobile device user is located. For example, the user of a mobile smart phone could be publicized ads exact to the region the user is travelling in. Location-based services exploit any of numerous technologies for knowing where a network user is geographically positioned. associated Business Intelligence estimates that the LBS industry will account for more than 80 billion in revenue by 2020 in Europe. Most telecommunications carriers plan to pursue either network- or handset-based location fixing technologies in their networks. The technology to pinpoint a mobile phones location is obtainable today and is of significant commercial value to businesses that want to aim their customers via mobile phones. Advertising that changes based on a users location (LBA Location Based Advertising) has been one of the much-talked-about capabilities of the wireless Internet, the idea being that an advertiser could reach a customer when he was most likely to buy. Opt-in possibilities could permit device users who are strolling in a shopping mall or urban area, for example, to signal their readiness for local offers. Location-based services (LBS) are services that exploit knowledge about where a mobile device user is located. For example, the user of a mobile smart phone could be shown ads precise to the region the user is travelling in. Location-based services take advantage of any of several technologies for knowing where a network user is geographically located. Allied Business Intelligence estimates that the LBS industry will account for more than 40 billion in revenue by 2006 in Europe. Most telecommunications carriers plan to pursue either network- or handset-based location fixing technologies in their networks. The technology to pinpoint a mobile phones location is available today and is of significant commercial value to businesses that want to target their customers via mobile phones. Adver tising that changes based on a users location (LBA Location Based Advertising) has been one of the much-talked-about capabilities of the wireless Internet, the idea being that an advertiser could reach a customer when he was most likely to buy. The advertising will be directed toward phone and PDA (personal digital assistant) users or passengers in public transport. Wireless advertising makes the most sense when delivered contextually through media on a geo-targeted basis. Opt-in possibilities could permit device users who are strolling in a shopping mall or urban area, for example, to signal their readiness for local offers.(Kà ¶lmel Alexakis, 2002) 3.2 Factors Contributing to Attitude and Intention toward Mobile Advertising Mobile advertising has become one of the most accepted applications in mobile marketing, principally in the form of text advertising through SMS (Short Messaging Service). This research investigates and compares the attitude toward mobile advertising and advertising- in-general. The results, conducted on 571 Sri Lankan mobile phone users, indicate that (1) consumers hold positive attitudes toward mobile advertising and advertising-in-general, (2) perceived irritation, informativeness, and trust affect consumers attitudes, (3) mobile advertising and advertising-in-general dont irritate consumers and they perceive them informative. However consumers dont trust mobile advertising and advertising-in-general. (4) Consumers are more positive about advertising-in-general than mobile advertising.(Buckley, 2004). in advertising and information systems suggests that advertising in mutually conventional media and the Internet is either effortlessly ignored by the audience or is perceived with d iminutive value. However, these studies assumed that the audience was passive and failed to consider the motives of the users. In light of this, the present study measures consumers attitudes toward advertisements for different purposes/functions (Location building and directional) and different media (traditional and Internet-based). Literature suggests the following factors that contribute to consumers perceptions of ads: entertainment, irritation, informativeness, credibility, and demographic. We believe that interactivity is also a factor that contributes to consumers perceptions. By understanding consumers attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the Internet. A methodology for studying the factors that contribute to consumers perceptions of ads is proposed and implications for Internet-based advertising an d e-commerce is discussed.(Wang, Zhang, Choi, Eredita, 2002). mobile marketing and the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The aim of this study is to analyze the factors affecting consumer attitudes toward permission-based mobile marketing (PBMM).(Cengiz, Tetik, Yuan, 2010) The LBA push approach amounts to the advertiser working with the carriers and delivery networks to send (push) ads to the user, determined by the devices location. Hypothetically, it could be targeted even more finely if other information is available about users (context, demographics, psychographics, etc.) Within the push approach, there are two further possibilities with which we have become unfamiliar in recent years as they pertain to e-mail advertising: opt-out and opt-in. Opt-out suggests that advertisers would send ads to whomever they wanted to until users asked that they not be sent ads anymore. In contrast, the opt-in approach involves users authorizing that messages be sent to them, a type of permission marketing(Godin 1999). As an example, the push approach was used when moviegoers walked near a kiosk at some theaters and received text messages letting them know they could download free content related to recent movie releases (Parry 2005). In this case, opt-in would mea n recipients would have previously indicated their interest in receiving messages from the theaters whereas opt-out means they would not have done so. The other approach to LBA is called pull and it occurs when consumers request some information or use some service on a one-time basis and in the process are exposed to commercial messages (MMA 2005a). In essence, they are seeking information (pulling) rather than the information seeking them (pushing). For example, a salesman visiting San Francisco could use his device to access a portal where one of the choices is Local Restaurants. After selecting that, the next alternative he may choose to pick is Chinese. Five restaurants are shown, all indicated to be within a half-mile of his location. He selects one of them and a map is provided as well as an offer of a free appetizer, good for the next hour. Because the user chooses the time and place to access the information in the pull approach, it is by definition opt-in. 3.3 Independent variables 3.3.1 Entertainment Entertainment is also a crucial factor for mobile advertising. It is essential that the message is concise and funny, and thus immediately captures consumers attention. As most people have a natural playfulness, providing games and prizes via text messaging (SMS) yields high participationà £Ã¢â€š ¬Ã¢â‚¬Å¡Entertainment as defined by Ducoffe10 is the ability to ful ­fill an audiences needs for escapism, diversion, aesthetic enjoyment, or emotional enjoyment. Recent research has shown that entertainment has a noteworthy positive relationship with attitude and is deemed to be the most significant factor determining CATSA11-12,5,13-16. It has also been argued that SMS messages providing games and prizes yield high participation levels; thus is more suc ­cessful in attracting and keeping customers. Moreover, entertainment services can increase customers loyalty and provide extra value for the customer15. As peoples feeling of enjoyment associated with advertisements is very important in gaining their atten ­tion; it is essential that such messages are brief and funny. These attributes can contribute significantly in making consumers more unfamiliar with the advertised product as well as getting them involved in a more profound manner15. 3.3.2 Credibility Credibility of advertising is an important predictor of attitude toward the advertising. Advertising credibility is consumers perception of the truthfulness and believability of advertising in general (Barclay et al., 1995) Credibility of an advertisement is influenced by different factors, especially by the companys credibility corporate credibility is defined as the extent to which consumers believe that a firm can design and deliver products and services that satisfy customer needs and wants and has been found to have direct positive effects on attitude toward the ad, the Location , and purchase intent. On the other hand, due to declining advertising Credibility, marketers continually search for innovative ways to communicate their messages. Credibility is considered the base of the consumers trust. The relation between the consumer and the Location is highly influenced by trust and it is a common finding that consumers in general do not trust advertising due to issues of false ma rketing efforts36. As risk is well associ ­ated to trust; hence it should be kept to its minimum, not only by gaining consumers trust but through sustaining it by means of hard work. Credibility is believed to be achieved in numerous ways; for instance listing key features and communicating to the consumer in a trustworthiness manner; since con ­sumers will reject receiving ads to their mobile phones, if they cannot trust the advertiser37. Hence, creating a well-established basis of trust for mobile marketing has to be a key objective for all advertising companies. In order to do so ads providers can make advantage of referrals, suggestions and positive associations to gain trust among consumers38. Moreover, credibility can be perceived posi ­tively if a spokesperson or organization is employed to sponsor an advertisement, but only if done correctly. A recent study38 has confirmed that the use of celebrities as spokespersons or endorsers can additionally enhance the level of credibility. Thus, making use of referrals or celeb ­rity endorsements it is pretty common by advertisers. The level of credibility could substantially depend upon the ad source, which means that if the source is well known for its experience and proficiency in the subject advertised for; it is most likely to be perceived as trust ­worthy. Expertise comes from knowledge acquired in the subject, whereas trustworthiness refers to the honesty of the source39. Ohaninan40 has further confirmed that the consumers willingness to accept an ad message can be influenced by the source credibility and hence many advertisers use positive characteristics of the source, such as an 3.3.3 informativeness Information delivered to customers through mobile devices requests to demonstrate qualitative features like accuracy, timeliness, and usefulness for the consumer. Apart from this, users need quick access to the information they are looking for in their current content of use. There is even the possibility that the information may be delivered automatically to the consumersà £Ã¢â€š ¬Ã¢â‚¬Å¡Informativness has been defined numerously; A definition provided by Waldt et al.5 and Ducoffe10 states that informativness is the ability of advertising to inform consumers of product alternatives so that purchases yielding the greatest possible satisfaction can be made, while Oh and Xu17 has defined it as the ability to success ­fully give related information. Both definitions focus on the ability of informing the consumers of the products relevant qualities. Literature shows that there exists a sig ­nificant positive relationship between informativeness of the mobile advertising and CATSA12, 15-16. One key objective of advertising is creating awareness and illustrating the uniqueness of the advertised product or service provided18. Higher information quality percep ­tion is typically yielded if accuracy, meaningfulness and timeliness of the information provided are ensured; since Informativeness is reliant on the match between content provided by the mobile service and the subscribers infor ­mation requirements16. In the contemporary technological world, informa ­tiveness (content) and entertainment (form) are characteristically entwined with each and hence could be included into a single construct19,10. This correlation is believed to create a positive CATSA, based on consumers requirements and expectation to how these should be met. 3.3.4 Irritation When advertising employs techniques that annoy, offend, insult or are overly manipulative, consumers are likely to perceive it as unwanted and irritating influence(Ducoffe, 1996). Mobile advertising can provide an array of information that confuses and distracts the recipient as well as overwhelms the consumer with information. Consumers may feel confused about them and react negatively. . The tactics advertisers use when competing for consumers attention can be annoying to the audiences. Irritation as defined by Ducoffe10 is the tactics used by marketers in advertisement that are annoying or against the consumer attitude or may insult consumer dignity and is perceived negatively by customers or irritates con ­sumers. Hence irritation is a phenomenon pretty much similar to reactance, where the consumer is more likely to reject advertisements perceived as intrusive. This ideol ­ogy has been supported by Tsang et al.16 and Ducoffe10, as both has stated that annoying, insulting or o verly manip ­ulative tactics used by advertisers are one of the primary sources of irritation. Perceived irritation has been illustrated to be dependent on numerous factors including number of messages, the frequency of ads, the messages contend and their timing12,20-21. Moreover, overlapping, confus ­ing information provided by SMS advertisements has also been proven to cause consumer annoyance and generate negative impact towards mobile advertise ­ment22. Additionally, privacy defined as the right ofan individual to control the information held about them by third parties23. It is an essential factor affect ­ing mobile advertisement acceptance. The personal nature of the mobile can lead to the opposition of SMS advertising since its potentially perceived as threatening their privacy. Burner and Kumar24 has confirmed that personalization can create a situation where a company gathers too much private information (such as the users whereabouts, without getting his/her consent) and uses this knowledge to provide geographic specific advertise ­ment, thereby generating a feeling of intrusion for the consumers. Based on the previously discussed, irritation has shown to yield considerable negative impacts toward SMS advertising, in contrast with both informativness and entertainment which generate positive impact25. Recent research has indicated various ways to reduce irritation caused by SMS advertisement. One of the most straightforward ways to tackle the irritation issue is permission-based SMS advertising26-27. In the context of SMS advertising a beforehand notification is sent to the consumer-prior to sending advertisements- to ask for permission to send SMS ads and to convince con ­sumers to opt-in; in which case a simple registration ensures sending relevant messages to the interested audi ­ence. In other words, consumers require a certain degree of control to achieve favorable acceptance towards such advertisements. This can refer to control over when, where, what and how much advertising to receive through mobile, which in turn generate acceptance towards SMS advertising28. Furthermore, language employed in SMS advertisement should be understood by the target group, since its a major determinant of the CATSA29. Mobile advertising should as well be concise and straight to the point t o yield acceptation30-31; since reading from mobile devices may take more time due to space limitations. Finally, SMS advertising should also disclose how to stop receiving further messages. 3.3.5 Personalization Mobile advertising has gained significant attention because of the unique attributes, such as personalization (28), that offer new opportunities to advertisers to place effective and efficient promotions on mobile environments. In order to achieve the competitive advantages consistently, real time personalization will most likely be required through the use of personalization technology. Mobile commerce holds a great potential for personalization, because of the nature of mobile devices they provide personal information of (T. Lee Jun, 2007). Personalized advertising improve the experience for companies and consumers By allowing mobile advertising providers to collect data about demographics and location of the consumers, personalization improves the quality of mobile commerce and turns it into important medium (Dickinger, Haghirian, Murphy, Scharl, 2004)The impact of the message can be increased by personalizing the message. Success of the target marketing is based on well-structured and maintained databases (ibid). 3.4.1 Mediator Perceived value (PV) behavioral intention relationship examines the direct effect of Perceived value to intention to use the technology The idea is that people form intentions toward using regardless of whether they have positive or negative feelings toward the behavior. Perceived value is defined by Davis, 1989 as The degree to which a person believes that using a particular system would enhance his or her job performance. (Fred D Davis, 1989) There is a positive correlation between Perceived value of mobile commerce and consumer satisfaction in mobile commerce environment (Lee et al., 2007,). The study conducted by(Soroa-Koury Yang, 2010) also found that Perceived value is one of the key variable for prediction consumer attitude toward mobile advertising. Consumer may intend to check the usefulness of the app and its advertistments inorder to make their mind set use LBS services. What causes people to accept or reject informa-tion technology? Among the many variables that may influence system use, pre vious research sug-gests two determinants that are especially im-portant. First, people tend to use or not use an application to the extent they believe it will help them perform their job better. We refer to this first variable as perceived usefulness. Second, even if potential users believe that a given ap-plication is useful, they may, at the same time, believe that the systems is too hard to use and that the performance benefits of usage are out-weighed by the effort of using the application. That is, in addition to usefulness, usage is theo-rized to be influenced by perceived ease of use. Perceived value is defined here as the degree to which a person believes that using a particular system would enhance his or her job performance.T his follows from the defini-tion of the word useful: capable of being used advantageously.W ithina n organizationalc on-text, people are generally reinforced for good performance by raises, promotions, bonuses, and other rewards (Pfeffer, 1984). A s ystem high in perceived use-fulness, in turn, is one for which a user believes in the existence of a positive use-performance relationship 3.4.2 Moderator Location unfamiliarity People often consume products in a variety of different situations. For example, one might eat breakfast at Home, at a hotel, or at an airport. In making consumption decisions in these different situations, consumers must first recall from memory a set of products that may fulfill their needs and then make their final choice from this set.(S. Ratneshwar, Cornelia Pechmann, 1996).Location ununfamiliar defined as the knowledge about some locations. Location based advertising can be highly promoted when the consumer doesnt have an idea about the location. If the consumer has more information or consumer has many other options to use at a given location, it would be wasted decision to use LBS softwares to get services. Most of the customers willing to use LBS when the situation is unfamiliar. Such as updating market in China, consumers are more likely to use LBS, because of the lack of knowledge of the location. Location ununfamiliar can be defined as when the consumer doesnt have idea about the location and its products and services. As its a important moderator from customer point of view, i t will be use as a moderator in the research frameworkà £Ã¢â€š ¬Ã¢â‚¬Å¡ (Campbell Keller, 2003) conducted in which ad contentand repetition were carefully controlled and only the ununfamiliar of the Location sponsor was varied. These provideconsistent evidence that ads for ununfamiliar Locations wear outfaster, showing decreased effectiveness at lower levels ofrepetition relative to ads for unfamiliar Locations. The results alsoprovide insight to the consumer psychology underlying theeffect of Location ununfamiliar on ad wearout.Across both studies, processing of the ads was seen todiffer with repetition depending on the ununfamiliar of the Locations. Ads for ununfamiliar Locations were processed more extensivelywith repetition than were ads for unfamiliar Locations.Just as a marketers focus is often on building market knowledgefor new Locations and on maintaining presence for familiarLocations, consumer focus may be on learning aboutununfamiliar Locations but also on updating exi sting knowledgefor unfamiliar Locations. Increases in processing because of repetitionand Location unununfamiliar lead to more negative andfewer positive thoughts. Additionally, the studies provideevidence to suggest that at higher levels of ad repetition,consumers may use more extensive processing to considerthe inappropriateness of advertising tactics for unfamiliarLocations. Tactic inappropriateness was seen to mediate theeffects of ad repetition and Location ununfamiliar on messageeffectiveness. Finally, the results demonstrated that attitudetoward the ad had a greater influence on attitude toward theLocation for ununfamiliar Locations compared with familiar Locations 3.4.3 Customer innovativeness By innovativeness we mean the predisposition of a consumer to adopt a product earlier han most others. Various studies have shown that across product categories, innovators tend to be: opinion leaders, risk takers, more likely to obtain information from mass media than through word of mouth, open to new ideas and change, relatively young etc. Marketers want to identify the segment of the market that is most likely to adopt a new product when it is the first introduced. This article describes we ask some key questions about the nature of innovativeness and try to make a correlation between characteristics of the innovators and innovativeness.(Dobre, Dragomir, Preda, 2009) 3.5 Consumer attitudes towards LBS / Purchase behavior /rejection behavior Attitude toward advertising is defined as a learned predisposition to respond in a consistently favorable or unfavorable manner toward advertising in general. Consumer attitudes toward advertising tend to affect their attitudes toward specific advertisements (Pyun James, 2011)Many researchers around the world have developed many models that point out determinants of attitudes toward advertising.. Factors underlying consumers attitudes differ among various forms of advertising and a variety of other factors. which is most appropriate and applicable to the context of the study, three perceptual antecedents (Informativeness, Entertainment and Irritation) influence how consumers assess the value of web advertising. Additionally, the findings of this research also noted that consumers assessments of value have a significant impact on their overall attitudes. Therefore, Informativeness, Entertainment and Irritation are factors that should be considered when examining attitudes toward mobi le advertising. and tested to show that it strengthened this model. This research will focus on four hypothesized factors: Informativeness, Entertainment, Irritation and ,Credibility..Personalization according to Lee , The primary aim of this study is to investigate the factors influencing audience attitudes towards such location-based advertising. The results indicate that entertainment, personalization and privacy concerns all have direct impacts on consumer attitudes, with situational context moderating the impacts of these factors on such consumer attitudes. conclude by offering some practical suggestions for mobile operators and advertising agencies.(Y. C. Lee, 2010).buying behavior of the customers can be depending on the attitude towards location based services. If the attitude is positive , consumer may have a positive Purchase behavior , if the attitude is negative it can be rather differ. Meanwhile both purchase behavior and reject behavior will be depend on the attitude w hich create by the consumers mind. LBA opportunities. The majority (87%) of the consumerinterviewees in this study expressed ununfamiliar with SMS andmobile application forms of LBAs. They oftenreceived LBAs and promotions from well-known food and beverage vendors. Arecent survey in Singapore found perceived utility of advertisingas a strong predictor of mobile phone users affectiveattitude towards LBAs(Bruner Kumar, 2007)). In this study,more thanhalf (53%) of the interviewees perceived benefits of LBAs asconvenience (searching for deals) and time and money saving(purchasing products). Some interviewees viewed LBAs ashooks to encourage them to do shopping or attend eventsnearby. Three-fifths agreed with LBAs short-term effects toattract foot traffic by giving incentives (e.g., vouchers anddiscounts) but felt dubious about LBAs capabilities to giveadvertisers long-term benefits, particularly customer loyalty.Based on consumer interviews, a pull approach of LBAs wasmore acceptable than a push approach, indicating thatapplication-based LBAs are favored more compared with SMSads. Two-fifths of the interviewees thought application-basedLBAs gave them more control over receiving LBAs. Respondent 4 (personal communication, 19 March 2013) pointed out theimportance of allowing consumers to have choices: I justwantto be given the option to decide when I want or dont want it. 3.6 Technology Acceptance Model The Technology Acceptance Model (TAM) explains how a new technology and the various aspects of it are received and used by the user. Though many models have been proposed previously in the field of Information Systems to describe the relationship, it is this model which has been widely acclaimed and used. The TAM was initially proposed by (Fred D Davis, 1989)It comprises two beliefs, the perceived utilities and the perceived ease of application, which determine attitudes to adopt new technologies. The attitude toward adoption will decide about the adopters positive or negative behavior in the future concerning new technology. A model developed to study the acceptance of the technology by an individual taking into account, basically, both the perceived ease of use and the usefulness of the technology. One of the most frequently employed models for research into new information technology acceptance. the TAM suggests that when users are presented with a new technology, a number of factors determine their decision about how and when they will use it. This is a theoretical framework designed by Davis (1989) that proposes a relationship between users acceptance of a new IS and the users perceptions of the ease of use and usefulness of the IS. A causal model hypothesizing that actual inform ation technology system use is affected by behavioral intentions that themselves are affected by attitudes toward use. Beliefs about the system, perceived usefulness, and perceived ease of use in TAM directly affect attitudes toward use In the TAM model, people who perceive technology as useful and easy to use will accept it more readily than those who do not, with usefulness more important than ease of use. A theory of innovation developed by Davis (1986) in which the main elements are perceived usefulness, perceived ease of use, attitude toward using technology, and behavioral intention. Theoretical framework developed by Davis in 1989 which identify perceived usefulness, ease of use, and cultural orientation of the decision maker as key drivers of technology an information systems theory that models user acceptance. The model includes two main factors influencing individual IS use: Perceived value (will the system enhance my job performance?) and perceived ease-of-use (how difficult will it be to use the system?). TAM has been extended to include social influence and normative beliefs of others (TAM2). a model of individual acceptance of IT, stating that an individuals adoption of IT is dependent on the perceived ease of use and Perceived value of the technology TAM is a model of user acceptance of information systems technology based on the theory of reasoned action. Two variables Perceived value and perceived ease of use lead to attitude toward use, behavioral intention to use and use of the system. Is one of the most widely used theories in IS literature. Two bel iefs (Perceived value and perceived ease of use) predict attitudes, which in turn influence intended use of a technology. This intention then consequently impacts behavior of actual system usage. Perceived value is the degree to which a user thinks a technology would enhance performance or productivity in the workplace. Perceived ease of use is the degree of lack of effort required by the user in adopting a given technology. Perceived ease of