Final research paper Example | Topics and Well Written Essays - 1250 words

Final - Research Paper Example This paper is, therefore, aimed at discussion some ways the digital revolution has changed journalism. Digital revolution has several impacts on the current journalism as it stands. For instance, it has been argued that, digital revolution increases commercial pressure where the digital models that used to pay for the news do not give this payment anymore as they have other ways to obtain such news for free. This would create an impact on the quality and availability journalism that rely on facts in America. The revolution has seen several consumers use search-powered web to obtain news and read only the selected parts, hence, not paying for news as they used to do. The digital media have, therefore, made news look like a commodity found in the market. The increase in the share of total advertising expenditure also exists, though most of the expenditure goes into paid search. The paid search is mainly controlled by the big media companies such as Google that only aggregates the news but do not create the news itself. Due to such big losses that have hit the journalism industry through the digital revolution, the US news publishers have used the opportunity to turn their reach in order to increase their reach, consumer value and loyalty, and generate some revenue from advertising. Through such attempts, they try to compensate the losses in revenue as a result of new commercial and technological pressures. A major challenge in maintaining such online advertisement sets in when trying to preserve the brand. Such efforts have been seen to attract many consumers, who are fragment and transient. Another challenge is for the small media houses since they are not able to compete fairly in the market. News publishers in the journalism industry are working hard to attract clicks, retain their consumer, boost advertising revenues and increase their visibility extent in the search